Name the goal, tame the goal: writing a goal you can actually check
Every January, and a few other times a year if I'm honest, I make a wish and call it a goal. "Get on top of things." "Learn Spanish properly." "See my friends more."
They're good wishes. But a wish has the same problem as a vague feeling: it has no edges. I can't tell whether I'm getting closer, so I can't tell whether to keep going. Six weeks later the wish has quietly faded, and I feel a bit worse than before I made it.
What changed things for me was treating a goal the way I treat a hard feeling. Name it, tame it. A feeling gets smaller once it has a clear name. A goal gets more doable once it has a clear shape.
Start with the wish, then ask "meaning what?"
I write the wish down as it is, fuzzy and all: Learn Spanish properly.
Then I ask myself, "Meaning what?" What would I actually be able to do? Picture a normal day when the goal has come true.
For me: order food and chat with a waiter in Spanish without switching to English. Read a short news article without a dictionary. Follow a slow podcast.
Now it's starting to have edges.
A well-worn checklist
In 1981, a management consultant called George Doran wrote a short article suggesting that good objectives should be SMART. His original letters stood for Specific, Measurable, Assignable, Realistic and Time-related. You'll often see other versions now, with Achievable or Relevant swapped in, but his originals are worth knowing:
- Specific: one clear area, not "everything".
- Measurable: a number, or at least a sign you could point to.
- Assignable: who's going to do it. For a personal goal, that's usually you, but it's worth saying out loud.
- Realistic: possible with the time and energy you really have.
- Time-related: a date.
Doran also said that not every goal can be counted, and that's fine. The checklist is a guide, not a test.
Run "learn Spanish properly" through it and you get something like: By the end of June, I'll be able to have a ten-minute conversation in Spanish with a patient friend, practising four evenings a week.
That's a goal I can check.
One objective, a few results
Another tried-and-tested shape comes from business. Andy Grove used it at Intel, and John Doerr later made it widely known in his book Measure What Matters. It's called OKRs: Objectives and Key Results.
The idea is simple. You write one objective, which is the direction in plain words, and then two or three key results, which are the checkable signs that you're getting there.
For me:
Objective: Be able to get by in Spanish on holiday this summer.
Key results:
- Have a ten-minute conversation with a patient friend by the end of June.
- Read three short news articles without a dictionary.
- Practise at least four evenings a week, most weeks.
The objective keeps me pointed in the right direction. The key results keep me honest.
Say what will be true by then
There's a phrase I borrowed from the way some large teams plan their next few months: what will be true by then? It's a lovely question because it turns a goal into a picture.
By the end of June, what will be true? I'll be chatting to the waiter. I'll be reading the article. I'll have a notebook full of new words. If those things are true, the goal is met, whatever my mood says. In scope it before you fight it I used the same question on a messy work problem; here it points forward instead.
Make the first step tiny
A goal with a shape still needs a first step, and I keep it almost embarrassingly small. Tonight: download a beginner podcast and listen to one episode. That's all.
Big goals stall at the start because the first step is too big. Small steps get done.
Check in, and be kind about it
Once a week, I look at the goal for two minutes. Am I closer? What's in the way? What's one thing to do this week?
If I've slipped, I try to name what happened rather than scold myself. "I was tired and chose sleep" is information. "I'm useless" is a story, and not a helpful one. Naming the real reason lets me adjust the plan instead of abandoning it.
And sometimes the honest check-in says the goal no longer matters. That's allowed. Changing a goal on purpose is very different from letting it drift.
Try it with one wish
Pick one wish you've been carrying around. Write it down as it is — on a scrap of paper, or on the free Name it sheet. Then ask:
- Meaning what? What would a normal day look like if it came true?
- What will be true by then? Two or three checkable signs, and a date.
- What's the tiny first step? Something you could do tonight.
If you're not sure which number to watch along the way, I've written about picking one number that matters.
Name the goal, and you can tame it. Name it, tame it.
A way of seeing, not medical or professional advice.